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The Quorum is the industry’s leader in film data research and insights.
The Quorum has disrupted the previously closed world of feature film tracking by distributing long-lead pre-release film tracking for the first time to the general public. Each week The Quorum surveys more than 2,000 people about upcoming films, then crunches the data with expert analysis to provide critical and actionable insights. Tracking is updated on Monday, Wednesday and Friday mornings.
LATEST FILM DATA
The Latest Data
Chart Movers
Can a name change cause awareness to drop? That’s exactly what happened when DEADPOOL 3 became DEADPOOl & WOLVERINE. Confusion over the name change made people second guess if they were familiar with the film. We knew awareness would rebound as the campaign progressed. Thanks to a new trailer and two very cool character posters, people are making the connection, and awareness is on the rise.
The Tracking
The Metrics
Upcoming |
A.
Percent aware of the film. |
B.
Percent interested in seeing the film. |
C.
Percent who would prefer to watch the film in a theater. |
D.
Percent who would pay to watch the film. |
||
|---|---|---|---|---|---|---|
| Film | Dist | Date | Awareness | Interest | Theater | Fee |
The Poster Grades
We ask theatergoers to grade each poster from A+ ("makes me want to see this film") to F ("doesn't make me want to see this film"). Here are the grades for the most recent posters.
From the Journal
Pinned
d; however, slots 9 and 10 are subject to change if an unexpected event disrupts the schedule. If that happens, titles in the final two spots will be fielded as soon as possible. THE BEST CHRISTMAS PAGEANT EVER was supposed to debut last week but was bumped for MUFASA: THE LION KING. We’ll try again […]
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In the News
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